Case Study

28 by Sam Wood

The Business

28 By Sam Wood is an online fitness program. It's realistic, it's real time and it's for everybody.

SEO Melbourne - 28 by Sam WoodSEO Melbourne

The Challenge

28 by Sam Woods is up against some large brands with huge onlinespends. Sam has a large and current media profile of his own. Shout were engaged to reduce cost per aquisition and scale online media spend.

The Solution

Shout developed a holistic search strategy to boost conversions, drop average cost per aquisiton and build the brand online. Shout worked hard to leverage media spend to maximise exposure without wasting a cent.

    28 by Sam Wood
    28 by Sam Wood

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #3
    Diet Plans Online
    #3
    Weight Loss Online
    #7
    Fitness Programs
    #5
    Food Calorie Calculator

    After 6 Months

    +12.4%
    IE Organic Sessions
    +21.2%
    SEO Lead Generation
    +12.6%
    SEM Time on Site
    6%
    Social Bounce Rate

    After 6 Months

    4.9%
    CPC
    +57%
    Memberships
    34%
    Cost Per Conversion
    +42%
    Non-branded CTR

    In 4 Months

    65%
    CPC
    +61%
    monthly leads
    +39%
    memberships
    23%
    Cost Per Conversion
    +65%
    Non-branded CTR

    Overall

    +213%
    ROAS
    31%
    Average CPC
    38%
    Cost Per Conversion