Landing big B2B accounts costs money and effort. We can show you how Account Based Marketing can transform the way you hunt, getting sales and marketing to align better and using data automation to drive results.

Account Based Marketing

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These days you can afford to treat key accounts as a separate marketing and sales exercise. It’s less expensive and your ROI is better than ever. But how? That’s where Shout comes in. With a strategic approach that merges personalised marketing with sales efforts we’ll deepen engagement with your key targets. So you can reach them – and convert them - more effectively.
You’ll see how data and automation are changing the way Account Based Marketing is operating. As costs come down and conversion rates improve, your business is going to see massive ROI increases. We’ll show you how data can guide sales strategies, improve prospecting, and increase conversions with more accurate targeting and segmentation across the organization.
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Our Approach

1) Account Targets

Together we discover and define your high value accounts, examining revenue potential and other strategic factors such as market influence, purchase aptitude and profit potential

2) Account Structure

Calculating who the key decision makers are within an account and how it is structured. Identifying the decision process and the steps within that process. Defining communication opportunities.

3) Messaging

Moving from who we talk to, towards what we say. Creating and identifying engaging, relevant content. Matching messaging to pain points or plus points. Looking for leverage.

4) Channel Selection

Mapping out what we say where. Examining all digital channel options and effectiveness. Creating a communication matrix that takes into account the specificity of message, medium and required action.

“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

Stuart Duff, CEO LaybyLand

If you’d like to learn how we can help you achieve the results you’re after, then just give us a shout!