1) Account Targets
Together we discover and define your high value accounts, examining revenue potential and other strategic factors such as market influence, purchase aptitude and profit potential
2) Account Structure
Calculating who the key decision makers are within an account and how it is structured. Identifying the decision process and the steps within that process. Defining communication opportunities.
Moving from who we talk to, towards what we say. Creating and identifying engaging, relevant content. Matching messaging to pain points or plus points. Looking for leverage.
4) Channel Selection
Mapping out what we say where. Examining all digital channel options and effectiveness. Creating a communication matrix that takes into account the specificity of message, medium and required action.
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”