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Aquila is a leading Australia shoe retailer synonymous with quality and style for 56 years.
The online shoe space has heated up. Large fashion retailers, and brands who have previously wholesaled directly into Myer and David Jones, are now making a play in the online space.
Aquila has also recently launched a new menswear range and wants to drive growth to this part of the business.
Shout and Aquila identified a refreshed online presence as a major way to lift revenues and take this new line to market.
A strong focus on keyword rankings was instituted to drive website visitation across a wide set of key phrases.
Aquila achieved the following 1st page rankings
eCom Conversion Rate
Up 129% (0.30% > 0.64%)
“Mens Dress Shoes”
“Monk Strap Shoes”
“Mens Formal Shoes”
“Mens Shoes Australia”
“Mens Business Shoes”
Aquila also achieved the following paid search results
in Cost Per Conversion
Return on Ad Spend (ROAS)
in Cost Per Click through Paid Search