Aquila is a leading Australia shoe retailer synonymous with quality and style for 56 years.

The Challenge

The online shoe space has heated up. Large fashion retailers, and brands who have previously wholesaled directly into Myer and David Jones, are now making a play in the online space.
Aquila has also recently launched a new menswear range and wants to drive growth to this part of the business.


The Solution

Shout and Aquila identified a refreshed online presence as a major way to lift revenues and take this new line to market.
A strong focus on keyword rankings was instituted to drive website visitation across a wide set of key phrases.

The Results

Search Engine Optimisation

Aquila achieved the following 1st page rankings

Organic Traffic
Up 24%


Organic Revenue
Up 138%

eCom Conversion Rate
Up 129% (0.30% > 0.64%)


“Mens Dress Shoes”


“Monk Strap Shoes”


“Mens Formal Shoes”


“Mens Shoes Australia”


“Mens Business Shoes”

Paid Search

Aquila also achieved the following paid search results


38% Reduction
in Cost Per Conversion


Return on Ad Spend (ROAS)


31% Decrease
in Cost Per Click through Paid Search


The work