Case Study

Baby Bunting

The Business

Baby Bunting is Australia’s leading and largest baby retailer. The brand launched an IPO late 2015. As part of the IPO strategy, the business required a digital marketing strategy to boost brand equity online.

SEO Melbourne - Baby BuntingSEO Melbourne

The Challenge

Although they are the largest bricks and mortar retailer in the space, they have experienced major competition online. The challenge was to boost their online presence and stamp their authority as the number one retailer for baby products online.

The Solution

Shout recommended a layered approach. An SEO component was instigated to aid and increase discovery. Paid Search and SEM increased qualified traffic.

    Baby Bunting
    Baby Bunting

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    prams
    #1
    baby monitors
    #1
    baby walker
    #1
    booster seat
    #1
    baby cots

    2018 vs 2015

    +75%
    Organic Sessions
    +245%
    Organic Revenue
    +301%
    Transactions