Baby Bunting

Baby Bunting is Australia’s leading and largest baby retailer. The brand launched an IPO late 2015. As part of the IPO strategy, the business required a digital marketing strategy to boost brand equity online.

The Challenge

While being the largest in the offline space, they have experienced major competition online. The challenge was to boost their online presence and stamp their authority as the number one retailer for baby products online.

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The Solution

Shout recommended a layered approach. An SEO component was instigated to aid and increase discovery. Paid Search and SEM increased qualified traffic.

The Results

Search Engine Optimisation

Baby Bunting achieved the following results

Within Three Months

Organic Sessions
Up 43%

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Organic Revenue
Up 61%

Transactions
Up 44%

Year on Year Data

Organic Sessions
Up 215%

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Organic Revenue
Up 134%

Transactions
Up 679%

Rankings

#1

“Baby Car Seat”

#1

“Baby Carriers”

#1

“Baby Chairs”

#1

“Baby Cots”

#1

“Baby Monitors”

#1

“Baby Prams”

The work