Bevilles Jewellers

Bevilles is one of Australia’s largest Jewellery companies with 19 retail stores Australia wide.

The Challenge

While Bevilles have significant market share and brand awareness offline, the brand’s online presence was lacking. The company identified that fashion & accessories are one of the fastest growing online spaces and wanted to make sure that they capture the online ecommerce market.


The Solution

Shout put together an SEO strategy that would lift the companies profile and position of Bevilles for future online ecommerce growth within its competitive industry. Shout also implemented a paid search strategy around key sales periods of the year, to maximise the company’s share of voice. The heavy focus of the strategy focusing on reducing the cost per acquisition through paid search. Shout implemented an aggressive Google shopping strategy and dynamic remarketing campaign to focus clicks at product level and drive higher conversion rates through the site.

The Results

Search Engine Optimisation

Bevilles achieved the following 1st page rankings




“DKNY Watches”


“Jewellery Online”


“Diamond Earrings”


“JAG Watches”


“Watches Online”

Paid Search

Bevilles also achieved the following paid search results


43% Reduction
in Cost Per Acquisition


72% Increased
in Conversion Rates through Paid Search


75% Decrease
in Cost Per Click through Paid Search

The work