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When it comes to digital marketing for Big Business not only do you have to think about the local country’s website, but also keep in mind that the big business might have dozens of other websites for different countries or other departments too.
Big Business SEO often involves advanced tactics and strategies, from HREFLANG Meta Tags to point the site to its international partner sites to specialised scheme mark ups and more in order to do complete holistic enterprise search engine optimisation.
Like enterprise SEO, AdWords for big business requires a more specialised skill set and looking at the overall picture instead of just one local campaign. Big business SEM accounts are usually large, and may involve multiple accounts like having a single account for each country the big business is advertising in, for example.
Content Marketing is a specialised skill, but for big business this can be the extra weapon in your marketing arsenal that can make a huge difference for your SEO and AdWords campaigns by leveraging the big business brand itself, you can easily use existing content and PR pieces to market specific niches of the big business.
When it comes to Social Media for Big business, you need consider the business advertising team, seasonal marketing calendars and perhaps even involve the legal team to ensure what is advertised or posted on their social media accounts, like Facebook, are accurate and deliverable by the company. Many big businesses don’t have the time to really embrace their social media, so that is where we can help deliver results through Facebook and Instagram advertising.
These digital marketing services and more are available to you when you partner with Shout Agency for all your enterprise internet marketing needs. Call us now on 03 9866 8648 to speak to a digital marketing strategist.