Do you remember the first time you used the voice command on your smartphone to search for something online? If it was more than a year or so ago, it was probably choppy. Furthermore, half the time the service you used mistook your voice, intonation, and instructions.
Asking for the weather they started to give you a dictionary definition of the word “whether.” By the time you got what you wanted it was just easier to type it into your phone in the first place. In other words, the experience was beyond frustrating.
The past few years we have seen a revolution in voice search that fundamentally changes how marketers must address search engine optimisation in the future.
To help us do this, we want to review how to optimise your voice search efforts.
Artificial intelligences programs have become extremely sophisticated by learning more about the following items:
Currently cumulative spending on data accounts for 20% of the all marketing. Those who do not store, manage, and utilize their data cannot compete against the companies who have volumes of data at the ready to help guide their decisions.
Voice search is one area where having more data can help you distinguish yourself against the crowd.
For example, Marketing Land talked about how when mobile apps first became popular many companies just transferred their website to a mobile app. Instead of experimenting with the channel to understand the needs of their customers or how to gain advantages over their competitors, companies stuck with what they knew.
However, the mobile experience is completely different from websites. The same holds true for voice search. You do not need to make huge changes, but you need to continually tweak your voice search efforts. Fortunately, the data you collect will improve the efficiency and effectiveness of your experimenting.
This information is part of the data the search engines use for voice search to determine the relevancy of a website. Furthermore, this information is a goldmine for websites that want to get local search traffic.
Location plays a role in 80% of all searches, and voice search makes up a large percentage of these searches.
Therefore, including microdata on each page like location, product information, and other essential details helps you improve your searchability when people ask for a local establishment.
This is one of the reasons why we discussed how your Name, Address, and Phone must be correct on your website. Search engines extract this information when comparing users searches to nearby retail outlets.
You can even it use it for keywords, as you can see with this screenshot below. We used structured data to let Google know some of the most important pages (e.g. Social Media Agency, Conversion Rate Optimization, SEO Agency, and PPC) for them to index.
The structured data on your website provides the extra ammunition you need to increase your voice search traffic.
With voice search growing in popularity as voice queries improve in accuracy, it is vital that your company optimises your voice search efforts. Do this by looking at the data, testing, and improving the structured data you have on your website to drive more targeted traffic to your website.
If you are not sure how to do this, then contact our team at Shout for a free consultation to improve your voice search results today.