Your site changes as you continue creating content. It happens in the transition from a dearth of content to a surplus of content. You create so much content you might not want to repeat yourself constantly by explaining the same processes.
That is where friendly interlinking comes into play. By using friendly interlinks on your website, you see how your website authority spreads across the site.
Now you have enough content to guide visitors through different pages full of information.
The challenge is how do you link these pages together, so you can improve the user experience and search engine traffic. We discuss some strategies below to help you with this process.
While you did a good job linking to previous articles, an audit helps you find additional linking opportunities. This is your chance to add links to related content.
For example, if two pages use the keyword “search engine optimisation” in the URL and anchor text you want to connect them if possible. It helps the user navigate to find more SEO information, while staying on your website.
Additionally, Google recognises the power of your efforts with increased search traffic.
Look through the content on your website. Then go through the links on your websites.
Avoid links that search engines cannot parse like:
Once you know what to avoid, start looking for patterns on your pages. Early pages especially do not have enough links. Double check the formatting as well. Going back to these early posts helps you in multiple ways, which is one of the reasons why an audit is vital. It helps you bring more search power to your early posts.
First, you can update the information for any changes that occurred since you first wrote this content. This happens continuously in our field.
Second, you can add internal links for content that was not created at the time you wrote the post. One blog post often inspires another post. If you created the second post since you wrote the first, you might want to link them.
If you need help with your next internal link audit contact us at Shout for help.
Each internal website link potentially increases the time a visitor spends on your website. The links you added should provide value for Google and help your customers stay on your site longer devouring your information.
Use a pyramid formation for your internal linking structure. Think of the home page as the cornerstone piece. The categories go below, and relevant blog and product pages follow this structure.
It is okay to link to your home page occasionally. You must spend the majority of your friendly interlinks on your pyramid pages below (posts, product, and website pages).
Additionally, do your best to make sure that every website page and/or post is only 3 links or less from your home page. Any farther, and it will reduce the significance of the page in the minds of your users and Google.
Create a resource page to your top blog posts and website pages, so the links are easy to find and index.
(Source: Sources of Insight)
Many broken link tools exist to help you find broken links on your website as well the back links to your site.
Creating an internal linking structure to your website has a lot of benefits for a website owner. The key is to make sure your website structure has the right links going to the right pages. It takes time to do this, but is well worth the effort.
If you need help running an audit for your friendly interlinking structure, then give us a Shout. We would be happy to give you a free consulting session to get you started.