Case Study

Cocobella

Increasing demand and organic traffic to enhance organic growth.

Cocobella established a reputation for its 100% natural, organic and chemical free coconut water drink. A brand extension into smoothies demanded a campaign to raise awareness for the new range and generate demand. Shout used a smart mix of SEO and multi-channel thinking to increase share of voice in a crowded and competitive market, drive qualified traffic to the site, increase engagement and encourage conversion.

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A smoother path to success for smoothies.

Increase in Organica Traffic

354%

Increase in aSessions

422%

Cost Per Click Reduceda by

49%

Share of Voicea Increased

27%

Bouce Rate Reduced by

35%

A Refereshing Change

Applying the brand attributes across all channels provided easy recognisition for messaging.

“The team at Shout thought beyond the obvious to find interesting ways to raise to boost demand generation for Cocobella.”

—   Cocobella

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