Case Study

Eureka Skydeck

Turning a tourism favourite into a stand out favourite.

With tourism worth over $20 billion to Victoria, and an increased presence of new attractions and new operators, there is significant competition for the tourist dollar. Shout was briefed to increase online acquisition via digital marketing and conversion rate optimisation. Through a targeted SEO, SEM, Display and Paid Social campaign, drastically reduced the Cost Per Acquisition.

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Helping Victoria’s tallest tourist attraction hot new heights.

Revenue Growth

300%

Conversion Increase

45%

School Excursion
Bookings 

5x

Return on Ad Spend
Down

8x

Remaining Relevant

Remaining visible and interesting allowed Skydeck to remain relevant in a volatile market.

“Shout gave us more effective digital marketing and was able to make us more competitive in an increasingly crowded tourism space.”

—   Eureka Skydeck

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