Enhancing the public face of Melbourne’s biggest private school.
With over 4,000 students in four locations in Melbourne and a campus in China, Haileybury is Melbourne’s largest private school. Given the high lifetime value of a student, the private school market is fiercely competitive. To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin.
A world-class reputation.
A local success.
Increase in Organic
A Very Public Success
Smarter timings for campaigns aligned the campaign with the purchase conversations.
— Haileybury College