Case Study

Haileybury

Enhancing the public face of Melbourne’s biggest private school.

With over 4,000 students in four locations in Melbourne and a campus in China, Haileybury is Melbourne’s largest private school. Given the high lifetime value of a student, the private school market is fiercely competitive. To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin.

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A world-class reputation.
A local success.

Lead Generation
Increase

37

Increase in Organic
Sessions

2x

Increase Open Day
Bookings  

9%

Increase in
Enrolments

4%

A Very Public Success

Smarter timings for campaigns aligned the campaign with the purchase conversations.

“Shout took a complex brief and created a simple solution. Very smart. Very approachable. Very effective.”

—   Haileybury College

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