Case Study

Tobin Brothers

Celebrating a new online life for Tobin Brothers.

Tobin Brothers has earned the reputation as one of most respected funeral companies in the country and enjoys over 23% market share in Metro Melbourne. For a business with such a large proportion of the market, they lacked genuine online presence. Shout put together a multi-chan digital marketing strategy to lift the company’s profile and position them for future online growth.

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Increasing awareness
without diminishing dignity.

Increase in Lead Generation

73%

Cost Per Lead Reduced

48%

Share of Voice

97%

Conversion Increase

2x

Waving, not yelling
Appropriate media placement allows Tobin Brothers to be noticed without being loud or garish

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