Facebook Instant Articles are a game changer for those looking to use the social network to promote their content. It provides a glimpse into how the future of content will work on social media.
It is also a big leap of faith for publishers and content creators. That is because now their content is now more than ever dependent upon Facebook to increase their market share.
To help move away the veil of secrecy around Facebook Instant Articles, we want to cover how this new publishing platform works for social media marketers.
Below we explain how Facebook Instant Articles works, along with providing a tutorial on how to start using it for your business.
Like any new platform, there are pros and cons to Instant Articles. By evaluating both sides we can help you have a better understanding of how this platform enables you to drive more mobile traffic to your business.
In fact, Facebook states that the articles load 10 times faster than a standard mobile web article. By loading so quickly, they have seen a 20% increase in articles read as well as a reduction of 70% in the Instant Articles abandon rate.
Because the stories included on the app are more immersed in the technology, they seem more native and get shared more often. The more shares you get, the larger the reach you can achieve.
It also works in conjunction with your current web tracking software.
Finally, you can embed cookies to track readers’ interests as well as provide them with relevant ads.
Therefore, if you market your business through these strategies you will find it increasingly difficult to convert traffic.
However, you will have more traffic, so it could balance out over the long run.
This could decrease revenue dramatically for many publishing companies. It is surprising that so many of them went along with the idea initially simply because of this reason.
However, many publishers get 60% of their traffic through Facebook.
Furthermore, Facebook is helping businesses get additional ad money by running the ads through Facebook’s ad platform. Similar to monetizing Google AdSense, publishers now get money when they run ads on their network.
According to Facebook, publishers who bring in their own advertisers get 100% of profits, and 30% when Facebook brings in the advertisers.
While setting up Instant Articles depends upon the platform you use for your website, here are some basic steps you need to take.
Furthermore, if you have multiple authors then you need the page admin to grant access to Facebook Instant Articles to the other admins.
You can preview and manage parts of Facebook Instant Articles through your fan page.
This way, whenever you post a new article from your website, it automatically feeds into Facebook.
Fortunately, if you have a Facebook account, you can use the Facebook Instant Articles plugin to install this tool.
Currently, a number of platforms are looking to include Facebook Instant Articles extensions and/or plugins in their respective website directories.
You might need to hire a developer to finish part of the job. If you are not sure what to do, feel free to contact us at 1300 360 137.
The RSS feed automates content from the website to Facebook.
Here are a few simple things you can do today to get started with Facebook Instant Articles.
The Automattic Plugin is currently in development. However, PageFrog created a plugin that works with both Facebook Instant Articles and Google AMP.
Facebook Instant Articles are off to a good start. However, many content creators have not joined the program on Facebook yet.
Since Facebook obviously favours content that runs on their platform this is a golden chance to get more traffic from the largest social network in the world. Take advantage of this before the window goes away.
If you are still not sure how to implement Facebook Instant Articles, feel free to give us a Shout! We want to offer you a free initial consultation to help you understand how to implement Facebook Instant Articles in your social media marketing strategy.