Shout Insights

Getting more traffic without ranking higher

Many businesses believe search engine optimisation means ranking first on the page to get more traffic. The truth is several ways exist to generate more traffic for your business from search engine optimisation (SEO).

The key is to think wider instead of higher. Expand your search engine marketing efforts to find as many niches as possible to generate this traffic.

Also, expanding your base on Google works with traditional search strategies, so you can improve your SEO results.

The information below shows you how to use these patterns to find the traffic you need. It also shows that ranking higher is not enough for search engine marketers today. They need to think outside the box to get the results they want.

Different Strategies to improve your search traffic

1. Look for uncompetitive verticals

Who wants competition? In business, as in search traffic, no one wants extra competitors to stay on their feet. It might be good for the market, but not for your bottom line. That is why it is important to explore the low hanging fruit and find the right niches.

Two great ways to find this is through Google and Amazon searches.

First, you can use Google Suggest to find alternative niches. Similar to how YouTube suggest helps you find alternative keywords to improve your search traffic on YouTube. Google Suggest helps you discover alternative keywords for your root keyword.

Discover alternatives keywords by typing in the letters from the alphabet at the end of your root keywords.

Second, you can use Amazon to find alternative niches. People create content on Amazon for a wide array of topics. Some topics get more attention than others. Using Amazon is a great way to explore the possible missed niches.

Instead of keywords, Amazon shows you top selling books for this phrase. That is more valuable for finding conversions, because people buy books. They just search on Google. The slight difference is vital to understanding how to improve your search traffic for higher conversions.

2. Build traffic for your devoted fans

Not everyone needs your products. If you are not Walmart or Amazon that is okay. The key is having the right customers support you consistently with their purchases. To do this, your search efforts need to revolve around content dedicated to helping your devoted fans use your services.

The best way to do this is to create ridiculously great content your fans crave that peaks their interest even more. The great thing about content is that it also improves your search traffic.

Take Autotrader.com News Section as an example. They create auto articles that feed the “nerdy quirks of some of the most obscure and interesting used cars that have been listed on the site.”

3. Follow the customers

The third strategy is to find out where your customers hang out online. This is not a new concept, but an important one.

The best way to do this is through demographic targeting. Here are a few questions you can ask to find where this audience hangs out:

  • What is your target audience?
  • What else do they search for (knowledge, products, tools, etc.)
  • Where do they go/what do they use/who do they listen to?
  • What types of content achieved viral distribution among this audience?
  • What about brand advertising?

When you know where customers hang out, you can identify correlating keywords they use to from the phrases they keep repeating.

This is how you dominate a niche. Identify specific areas where your customers are, but no one identified a product or idea for this niche yet. Then study their speech patterns to determine how it fits in a search context.

Final Thoughts

A lot of the information above focuses on how to expand your current reach for your business. You do this not through worthless platitudes like ranking first on Google, but by determining which keyword generate the most traffic to your website.

Michael Jenkins - CEO

Michael Jenkins

As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it's inception in 2009, Shout has built a strong reputation as one of Australia's leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.