Local Google Search can be a goldmine for small businesses who optimise their site properly. Compared to the nationwide searches that are dominated with paid ads, local search is one of the last bastions for small business owners to generate organic traffic for their businesses.
However, it is also a challenging market to rank if you do not know what you are doing. This is why you should know the best practices for improving your local google search results.
However, new businesses need to create a Google My Business account. Either way, the process is simple and only takes a few minutes for your business to appear on services like Google Local Search and Google Maps.
Note: You should get a postcard from Google within 2 weeks verifying your address. You need to use the pin code on it to verify you received the postcard. We talk more about the verification process in the next step.
This will be the information Google uses for source citations of your business on other websites which we discuss more in the next point.
Before you can receive citations, you need to ensure your NAP is accurate. Also you can update it if you move or change your name or number.
Since businesses listed locally usually get listed as customers are on their way to make a purchase or call your store, it is vital you have the correct information. Otherwise, your Google local search results could be wasted.
As we discussed in Local Citation Quality, citations make up two of the top five local search ranking factors for Google.
Therefore, when the Yellow Pages lists you on their website, you get credit for being a viable business on local search directories. The more citations you receive, the better it is for your business.
Caution: Do not just chase citations. Too many, too fast, and you can get your listing removed from Google for black hat strategies. If you are not sure about the best approach, contact our local Google search expert team at Shout at 1300 360 037 for a FREE, initial consultation.
Since user generated content is valuable for Google, they will continue to lean more towards customer reviews in coming years over traditional metrics like citations.
Remember, last year Google reduced the Local 7 pack to a Local 3 pack. This means it is more important than ever to have quality reviews of your business.
Generally, the companies that are listed have a significant number of customer reviews.
Also make sure to use Alt tags and other image optimisation strategies to get additional targeted search from your images.
One key point. Make sure it is not to controversial. Basic events like BBQ, product launches, sales, networking events, and the like are great reasons to share them on your local page.
Google local search provides a wealth of opportunity for the local retail stores and restaurants that need organic search to drive traffic to their business. However, as more businesses turn to Google local search it is vital that your business has the right strategy in place.
Therefore, if you want to make sure your Google local search strategy is operating smoothly, contact us at Shout for a free initial consultation.