Technology today almost seems like it is from some sci-fi movie. We go on our smartphone and talk to it, and the phone responds with the information we want.
Just a few years ago when we were stuck behind big, bulky desktop computers we did not care about voice searches. However, today with mobile becoming such a big part of how we interact with the web, it is a vital component of search.
It seems so simple, yet one of the biggest drivers in search technology today is how to improve voice technology. Google voice search is one of the leading tools in this drive.
Therefore, any business that wants to succeed online needs to start focusing on how to improve their traffic from Google voice searches.
Google voice search has made amazing strides in recent years. Some of the biggest improvements recently have been to the recurrent neural networks (RNNs) technology that runs Google voice. This RNNs is the framework that allows Google to understand which speech to pay attention to in a noisy room.
This is vitally important, since many of these searches come from iPhone and Androids devices. If a search is performed at a Starbucks or other public location, then it becomes important to isolate the voice providing the search parameters.
It is part of the reason why Google insists on installing the Google search app on devices. Using this app enables Google voice to work smoothly on any device.
The other benefit of installing the app for Google is that the Google Search app is now the number one app on phones. It surpassed Facebook for this honor. In fact, Google voice search is so popular that nearly 30% of smartphone users put the app on their home screen.
These changes have all come since the inception of Google Hummingbird. This was the algorithm change by Google that gave more credibility to voice search.
Hummingbird works by analyzing the search patterns of Google searchers. By understanding for example that the word dove could either mean a bird or a specific dive in altitude can completely change the search for a person.
While humans can separate the two easily, it is harder for computers to do so. This is just part of the challenge of instituting Google voice searches.
You can test the site speed and see what items on a page are slowing down the speed of your website.
The reason that speed is important, is because the slower your site loads on a mobile device the more users will leave your website.
With the changes to the mobile algorithm and now the changes on Google voice, it now makes sense that these two are part of a bigger shift by Google to refocus how users see search results on mobile devices.
Make sure that your website is Mobile-Friendly. Otherwise, you site cannot benefit from the hummingbird algorithm changes.
Websites looking to improve their website traffic therefore on mobile devices, must have clear rich snippets on every post and page to ensure that the user can easily appreciate the site in relationship to their original search query.
However, since the roll out of the algorithm changes it has been more important to write content that appeals to humans more than the search engine spiders.
Since Google voice focuses on how humans search on Google, it is only logical that content on your website live up to that same standard.
The more shares and conversations revolving around your content, the more Google trusts your content to work for their users.
As Google Voice becomes a more predominant form of searching among mobile users, ensuring that your website is prepared for a mobile search becomes more and more important.
To do this, focus on improving all of the aspects that people would want on a website. From better content to faster speed loads, it is vitally important to make it a website they can easily navigate.
If you need help improving your website responsiveness, please feel free to contact us at Shout so we can help.