Spring is around the corner in a few months, we thought it would be a good time to do some spring cleaning on your website search engine optimization (SEO).
Below we have some strategies you should use on a regular basis to ensure your site is in tip top shape.
Understand what works and does not work on your site before you fix it.
To do this, you need to use quality analytics tools like Google Analytics and Google Webmaster to evaluate your site.
Google Analytics helps you see where your traffic comes from online, as well as the demographics of who click on that content. The more information you have about your traffic, the more you can replicate that traffic in the future.
Google Webmaster organizes your website SEO into organic search queries (see keywords below), crawl errors, and website indexing. Webmaster looks at the technical side of your website SEO to ensure your site conforms to Google search standards.
Keywords still play a significant role in the amount of traffic your site receives. While other methods are cropping up, Google uses the keywords to understand what traffic would be relevant to your information.
This helps you understand how to create more targeted content to generate the most organic search. While you look through this information, you should also review how much social media traffic comes in from these articles.
The more time you spend improving your understanding of the keywords that drive in convertible traffic, the more concentrated content you can produce in the future on your website.
If you have a WordPress website, then it is simple to implement. Use a plugin like Yoast SEO. With Yoast, you do not need to know SEO coding, and can easily include these elements.
It is important that you have a solid index of your site, so Google does not get confused where your content pages reside. That can seriously hurt your results.
For example, we worked with the Complex Institute of Education on how to move their site over from their previous site to their current location.
Part of that process involved URL mapping and redirects from the old to the new site, in order to ensure the website did not lose search engine traffic with the switch. The site map provided Google with the overview of the site, so they understood that this was the same content on a new site.
However, AMP alone is not the answer. Your site also needs to have the right hosting and accessible content to ensure your site loads quickly.
Bonus: Broken Links– Nothing worse than a series of 404 errors on your website. If you want to reduce them, use the 301 redirects to ensure your broken links go to active pages.
Linking is still a vital part of displaying your websites’ authority. Therefore, you should focus on finding quality links to your website. If those links break, it is your responsibility to fix them.
Keeping your website design and SEO in tiptop shape is something that requires continual refining. By doing a little spring cleaning now, you can prevent more extensive work in the future.
The key is to continually monitor your results and update your content to ensure it fits in with Google search standards.
If you need help implementing your website SEO spring cleaning, contact us at Shout for a Free discovery session today.