Understanding the customer journey is a vital component of any digital marketing campaign today. However, to accomplish your goal you need to have quality data available to help you analyze the best approach.
Google Analytics has long been a web developers top weapons in the arsenal to determine the path that happens on a website. Lately, Google 360 has increased this tool by tracking the customer journey for enterprise level companies who want to see the entire process.
This new premium analytics software called Google Analytics 360 is a group of tools to help users improve their marketing efforts with extensive data across the customer journey online.
Google stated their Analytics 360 suite provide enterprises with the following services:
Furthermore, the software suite is made up of a group of five different tools designed specifically for enterprise-level businesses. Please remember that these tools are all currently in beta. This means they should see a number of changes and additional features in the following months.
According to research from Forrester Research, the biggest challenge marketers currently have is analyzing their customers journey through marketing and advertising channels.
Therefore, Google designed 360 to access the touchpoints, devices, and channels customers used before purchasing your goods.
With consumers accessing content on multiple devices, insights that cross all of your devices and channels provides an advantage to companies who use this software for their business.
Leverage the intelligence of a complete analytics tool to do this across your marketing efforts.
Therefore, they need tools that allow them to share and coordinate their efforts. Google Analytics 360 can help companies work across departments and improve team decision making.
To do this, you need analytics software that provides in-depth explanations of the demographics that want to purchase your products. This is the basis for creating personas on your ideal customer to target similar customers for your business.
Google is entering an increasingly competitive space that looks to provide comprehensive data to enterprises who need it to ensure they stay ahead of their competitors.
However, Google has a unique advantage. Their platform is usually at the core of most marketing strategies. Therefore, they can provide the type of analytics that their competitors sometimes only hope to provide.
Assuming they can capitalize on this, then Google Analytics 360 should be a unique product for companies looking to improve the quality of their digital marketing campaigns.
If you are interested in using Google Analytics 360 for your business, then contact us at Shout for a Free consultation session to help you navigate this upgraded analytics tool.