Shout Insights

Where to Invest Your Marketing Budget for 2019

It seems that 2018 is not even halfway over, and we need to talk about how to market your business for 2019. Well, the good news now is you have a full blueprint.

This article addresses your marketing budget for the upcoming financial year. As technologies and strategies continue to evolve, it is essential to understand the best you can use for your business.

Five marketing strategies

1. Review data

As marketing automation moves forward, it is imperative to have as many data points as possible for your business. The companies with the most marketing data and information will win. Therefore, be fanatical about data over the course of the next few years.

First and foremost, use analytical tools and marketing automation software to help you collect this information.

You can now track your customers’ journeys from the first contact to the point where they become raving fans through different software.

For example, if a customer starts on Facebook, you can then connect with them on your Fan page. Utilize Facebook insights to understand what they want and discover the best ways to move fans to become prospective customers.

Then, when they visit your website, you can track them with analytics to understand their behaviors and the actions they take.

Furthermore, use marketing automation software like HubSpot and Marketo to collect personalized data. That way, when customers are ready to buy, you have the data prepared to motivate them.

HubSpot Dashboard

2. Identify goals

Once you understand the data, you have a chance to review what your ideal customers do on a regular basis, so you can begin to identify your goals.

Start by answering these questions.

  • How many new clients do you want?
  • What is your revenue goal?
  • How much money do you make per customer?
  • How many prospects do you need to get one customer?

The more questions you can answer, the more you will identify your marketing goals.

3. Mobile video

In 2015, the Washington Post estimated that users should consume 80% of all content on the Internet through video by 2020.

Because over 60% of all Internet connection now takes place through smartphones, tablets, and other portable devices, it only makes sense to be prepared for a mobile video world. How do you use mobile video to help your customer move forward? How do you use them to enhance their experience?

As the competition in the digital marketing landscape continues to increase, it is vital to connect with targeted prospects who enjoy and appreciate the information you have to share.

You have to focus on doing this through video as well as blogging and other traditional digital marketing strategies.

YouTube Mobile Video

4. Voice search

In previous articles, we discussed the growing importance of voice search. In 2019, voice search will continue to increase.

Already, Amazon Alexa and Google Home play a prominent role in how people interact with the Internet.

These devices are part of the reason why 50% of all searches on Google will be voice activated by 2020.

As you can imagine, people speak very differently than how they write. Therefore, you must start creating content that is more conversational. It all goes back to the experience.

The more you understand your audience, the more you can create content that people will search for a further voice.

Google Voice Search

5. Live communication content

According to digital marketers, chat systems like WhatsApp and Facebook Messenger now have more active users than a lot of social networks like Facebook, Instagram, Twitter, and LinkedIn.

Users are actively connecting with their network, so they can have live chats with friends and family. They expect the same type of responsiveness from vendors.

Therefore, it is critical to understand how to use chat to improve the customer’s experience.

Along the same lines, you want to consider having live video as a component of your digital marketing strategy. While it can be a little scary at first, it is a great way to improve your returns.

Final thoughts

It is a bit scary to look at 2019 marketing for your business. The best way to be prepared is to start early. Therefore, you need to come up with a strategy that works for your company.

For help, contact us today at Shout for a free consultation. We’re here to help get your 2019 digital marketing strategy off the ground.

Michael Jenkins - CEO

Michael Jenkins

As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it's inception in 2009, Shout has built a strong reputation as one of Australia's leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.