Case Study

Cleanaway

The Business

Cleanaway is a publicly-listed waste management company and the number one player in the industry. The brand recently rebranded with a focus on building a sustainable future.

SEO Melbourne - CleanawaySEO Melbourne

The Challenge

Smaller competitors were stripping market share through targeted SEO/SEM campaigns. Cleanaway needed a stronger online reputation or reach that matched their market position.

The Solution

Shout audited and rebuilt Cleanaway's SEM campaign. Our analysis showed the highest conversion rates were between 6-8 a.m.. By adjusting spend to match this, we increased traffic and conversion rates.
Given the main audience used mobile search, mobile optimisation gave Cleanaway an increased share of voice and lead generation.

    Cleanaway
    Cleanaway

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    construction waste solutions
    #1
    Recycle bin hire
    #2
    domestic skips
    #2
    transport waste management

    Within 3 Months

    +557%
    Lead Generation
    +712%
    Lead Conversion Rate

    Within 3 Months

    +
    4.41
    to
    6.45
    %
    ROAS
    +
    2.4
    to
    1.7
    %
    Average Ad Position
    +72%
    Lead Generation rate
    41%
    CPL