Cleanaway

Cleanaway is a publicly-listed waste management company and the number one player in the industry. The brand recently rebranded with a focus on building a sustainable future.

The Challenge

Smaller competitors were stripping market share through targeted SEO/SEM campaigns.
While Cleanaway was working within the SEO/SEM space, they did not have an online reputation or reach that matched their market position.

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The Solution

Shout audited and rebuilt Cleanaways SEM campaign. Our analysis showed the highest conversion rates were between 6-8a.m.. We recommended adjusting spend to leverage this insight, to increase traffic and conversion rates.

Further, mobile optimisation was very weak. Given the main audience, mobile represented a huge opportunity for Cleanaway to increase share of voice and lead generation.

The Results

Search Engine Optimisation

Cleanaway achieved the following results

Within Three Months

Lead Generation
Up 557%

Lead Conversion Rate
Up 712%

Rankings

#1

“Construction Waste Solutions”

#2

“Domestic Skips”

#1

“Recycle Bin Hire”

#2

“Transport Waste Management”

Search Engine Marketing

Cleanaway achieved the following results

CTR increased
From 4.41% to 6.45%

Average Ad Position

Increased from 2.4 to 1.7

CPL dropped

by 41%

The work