Cleanaway is a publicly-listed waste management company and the number one player in the industry. The brand recently rebranded with a focus on building a sustainable future.

The Challenge

Smaller competitors were stripping market share through targeted SEO/SEM campaigns.
While Cleanaway was working within the SEO/SEM space, they did not have an online reputation or reach that matched their market position.


The Solution

Shout audited and rebuilt Cleanaways SEM campaign. Our analysis showed the highest conversion rates were between 6-8a.m.. We recommended adjusting spend to leverage this insight, to increase traffic and conversion rates.

Further, mobile optimisation was very weak. Given the main audience, mobile represented a huge opportunity for Cleanaway to increase share of voice and lead generation.

The Results

Search Engine Optimisation

Cleanaway achieved the following results

Within Three Months

Lead Generation
Up 557%

Lead Conversion Rate
Up 712%



“Construction Waste Solutions”


“Domestic Skips”


“Recycle Bin Hire”


“Transport Waste Management”

Search Engine Marketing

Cleanaway achieved the following results

CTR increased
From 4.41% to 6.45%

Average Ad Position

Increased from 2.4 to 1.7

CPL dropped

by 41%

The work