Case Study

Cocobella

The Business

Cocobella, part of the Made Group is a 100% natural, organic and chemical free coconut water drink which has been naturally harvested. They have established strong distribution through Woolworths, Coles, 7-Eleven and other chains.

SEO Melbourne - CocobellaSEO Melbourne

The Challenge

Cocobella needed to create demand generation for its new smoothie product range.  

The Solution

Raise awareness through SEO and drive qualified traffic to the site. Increase engagement on site – to be measured through bounce rate and how long people stayed on the site.

    Cocobella
    Cocobella

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    Chilled Coconut Water
    #1
    Flavoured Coconut Water
    #3
    coconut water recipes
    #3
    buy coconut water
    #4
    coconut water

    YoY

    +154%
    Organic traffic
    +422%
    Overall sessions
    35%
    Bounce rate

    YoY

    49%
    CPC
    +34%
    CTR
    +27%
    SOV