The better the lead, the more chance of a sale. How to generate quality leads, online.

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Lead Generation

A lead is someone who is interested in what you have to offer.

Lead generation is how we make sure someone becomes interested in what you have to offer. Great lead generation is how you encourage someone to go from “I’ve heard of them” to “I’m interested in what they’re offering.” It can be done in all sorts of ways. But, to be truly effective, it should be paired with a lead nurturing program to ensure these new leads become genuine sales prospects.

Shout gets great leads

Shout has an enormous amount of experience in lead generation. We start by identifying the right audience.

We work with you to understand your specific business challenges, and identify your best market. We work to understand why they should want want you have to offer. We identify where quality leads are most likely to come from. Then work to understand what is most likely to get them interested and get them engaged. Then we develop the content you need to do just that. Across all channels. By fine-tuning your content. Through paid acquisition. Through carefully tailored education campaigns.


Build a better list.

Lead generation helps you build a better list of warmer prospects. By using relevant lead magnets – downloadable content, competitions, white papers – in relevant places, we drive people to opt-in to get more information. Once the prospect is on the list, we use careful curation through marketing automation to nurture the prospect over time. Building familiarity and trust. And developing them until they’re ready to be handed over to your sales team.

Great content makes great leads

To be truly effective, Lead Generation should work in an organic way. By structuring your content to ensure you’re more likely to be found, they come to you. As opposed to you approaching them. So they feel; in control right from the start. So they’re more likely to buy.

Spread the net wider

Leads can come through any number of channels. Shout’s holistic approach to digital marketing gives you an edge. Because we understand how the different channels can work together. To keep a prospect engaged and interested. To ensure we feed them the information they need, when they need it. It could be through any number of actions:
  • Signing up for a newsletter
  • Applying for a job
  • Applying for a coupon
  • Downloading a pdf
  • Downloading an ebook
  • Signing up for a podcast or webinar
  • Sourcing a free tool

A river of new prospects

Shout’s lead generation expertise can significantly the flow of new prospects to your site. And nurture those prospects until they’re ready to buy.
  • By using predictive analytics to tailor the content to your best prospects.
  • By using split tests to optimize landing pages to generate more leads for less.
  • By nurturing them with the right information at the right time.
  • By tracking their progress along the funnel.
  • By knowing when they’re more likely to buy.
We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing online strategy.
Stuart Daff, General Manager Bevilles Jewellers

Turning leads into sales

By pairing your lead generation campaign with a lead nurturing program, you can turn interest into engagement and engagement into a sale.

Prospects are regularly contacted and fed relevant information, specifically tailored to their stage of the buying journey. This builds awareness and familiarity and, ultimately, trust. And, should a prospect drop out of the sales funnel, appropriate contact helps ease them back into the consideration and along the path to purchase.

Case Studies


Tobin Brothers


Sass & Bide



Client Experience

Let's Talk

Let’s make your brand grow. If you’d like to chat through your current challenges and discuss the opportunities for your company, we’re always happy to hear from you.

03 9866 8648