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This can be a promotional idea, an engagement idea, a channel crossover idea. A great idea can launch a new product, revitalise a service, grow a business, raise awareness for an offer and build a brand. It can take any form. A question. A video. A photo. A story. A link. An action. A challenge. As long as it aligns with your brand promise and feels like it’s coming from the truth about your brand. A great idea gets people to interact. To participate. To engage.
Creative campaigns can be risky. But they get noticed. They get engagement. And they get spread. But, as much as they need to stand out, they absolutely must align with your brand. It’s not just a matter of coming up with a great idea. It’s about coming up with a great on-brand idea. Executing the idea in the relevant way for each channel. Identifying any risks. And monitoring the response.
Download your FREE e-book today and discover how.
Employing a seamless path for your customers to purchase demands a targeted strategy and rigorous testing based on real consumer insight, analysis, and intuitive site mapping. This FREE e-book provides you with the roadmap to ensure you convert your visitors to customers.