Digital Marketing for Hospitality

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Since the beginning of the internet, one of the biggest industries to be an early adopter to digital marketing is hospitality.

At Shout SEO Agency we know all there is about restaurant digital marketing and cover all kinds of online marketing and advertising.

SEO for Restaurants & Cafes

SEO Services for Hospitality is a little bit different than say search engine optimisation for a car dealer or fashion store. Hospitality has more than one sectors for example: Restaurants, conventions, Lodges, motels, resorts, serviced apartments, event planning. The biggest part to consider is the Hospitality blog and online reviews and how these can be put together to benefit local and international hospitality SEO.

Google Ads for Restaurants

AdWords, like SEO, should be treated differently for the hospitality industry. Here you can be segmenting your account in to different campaigns. Campaigns for Bed and Breakfasts (with ad Groups for different room types or ‘luxury levels’), Things Near By, Restaurant Dining and Spa Packages to name a few. This of course all depends on the type of hospitality you are wanting Google Ads for and what facilities the hospitality sector (restaurants, b&b etc) has.

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Content Marketing for the Hospitality Industry

    Remember that line above about the blog? A lot of sectors in Hospitality (Bed and Breakfasts, restaurants, cafes) don’t do their blog justice and this is where content marketing can play a part. Firstly, at Shout Agency, we can direct you on blog topics that are both informative and designed to be shareable on social media and your own e DM’s so that you can share the latest information with your current following and gain some more in the process.

    Online Advertising for Hospitality

    Online Advertising is not just limited to Google AdWords now. Facebook, Instagram, Twitter and LinkedIn all have a pay per click model where you can target an audience most likely to book your next event etc.

    SEM for Restaurants

    Search engine marketing or SEM for hospitality sectors generally refers to paid advertising and usually though Google AdWords or Bing. Whatever the platform, we have the SEM Specialists here at Shout who can deliver on the outcomes you want for your hospitality sector through SEM.

    Social Media for Hospitality

    Social Media is here to stay and keeps getting stronger. If you are an event planner or marketing manager you cannot leave social media to an intern or some other staff member. At Shout, we are the social media experts to get your hospitality sector (such as Event Planning) to the top of the feeds and keep it there through professional social media advertising for event planning, bed and breakfasts, restaurants and more.

    For all your Hotel Digital Marketing needs, there is no one better to turn to than Shout Agency.
    Call us today on (03) 9866 8648