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Like hospitality and travel, digital marketing for the tourism industry is just as exciting and challenging. Tourism covers a wide array of various companies, businesses, holiday destinations, cruises, caravan parks and local events and attractions. Your online advertising specialist for tourism needs to have a little bit of wanderlust to know your business better.
At Shout Digital Marketing Agency, our specialists #1 priority is to get to know you and your business, your goals and objectives, where you came from and where you headed. And to get you there we can help with a range of online advertising and marketing services for the tourism industry.
Tourism SEO services involves a wider knowledge and expertise of different things, from content to booking systems, ecommerce and goal tracking to name but a few. Many tourism sites use their own systems or use unique, dedicated CMS platforms for the tourism industry and the SEO specialist needs to learn these platforms and systems fast to ensure they can deliver a holistic approach to tourism search engine optimisation.
Like SEO, an AdWords specialist must get to know their tourism client’s website and systems to ensure they can deliver a successful campaign. An SEM campaign for tourism should look at the whole picture while finding the opportunities and niches that bigger players are not dominating in. Competitor research is a must as this will reveal a lot of information and possibilities that you might not thing of on your own.
Content Marketing is one of the best digital marketing weapons you have in your arsenal when optimising a tourism website or campaign. Content Marketing lets you embrace and take advantage of the blog content already available on the tourism site and also capitalise on local events and tourist attractions by linking too or from those websites which will give your website more authority and trust in those search for tourism products.
One could say that social media has had a bigger effect on the tourism industry than any other, and we believe that too. Through social media marketing and advertising, we can increase your followers and audience, market to new and wider audiences that are interested in your destinations and services, and deliver website traffic and leads directly to your company.
At Shout we can assist you through all your tourism digital marketing needs. Call us today on 03 9866 8648 to talk to a digital strategist and see what we can do for you.