Encompass Africa was a start-up business specialising in luxury African safari holidays.
Competitors already dominated the market. Together we developed a strategy to deliver top organic search positioning, to penetrate and capture market share on a tight marketing budget.
An organic search strategy leveraged the market's tendency to research more than one offer.
Optimised content and site design elements were recommended to lift conversion rates.
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”