Case Study

Encompass Africa

The Business

Encompass Africa was a start-up business specialising in luxury African safari holidays.

SEO Melbourne - Encompass AfricaSEO Melbourne

The Challenge

Competitors already dominated the market. Together we developed a strategy to deliver top organic search positioning, to penetrate and capture market share on a tight marketing budget.

The Solution

An organic search strategy leveraged the market's tendency to research more than one offer.
Optimised content and site design elements were recommended to lift conversion rates.

    Encompass Africa
    Encompass Africa

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    Small Group Safaris
    #2
    Camping Safaris
    #3
    African Safari
    #3
    African Safaris
    #3
    African Safari Holiday

    Since Starting With Shout

    +79%
    Overall sessions
    +103%
    Lead Generation
    39%
    Bounce Rate