Case Study

Eureka Skydeck

The Business

Eureka Skydeck is one of Melbourne’s leading tourist attractions. With The Melbourne Wheel increasing its market share, Eureka briefed Shout on increasing online acquisition.

SEO Melbourne - Eureka SkydeckSEO Melbourne

The Challenge

Eureka, via their media company, was taking high profile media placements and receiving low ROI on spend.

The Solution

Shout! introduced a targeted SEO, SEM, Display and Paid Social campaign. This drastically reduced the Cost Per Acquisition. Conversion rate optimisation saw a boost in ROI on digital marketing spend.

    Eureka Skydeck
    Eureka Skydeck

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    school holiday activities
    #2
    Melbourne instagram spots
    #5
    School Excursion Ideas

    YoY

    +13%
    Organic Sessions
    +462%
    Organic Revenue
    +479%
    Transactions
    +413%
    Conversion Rate
    6%
    Bonce Rate

    Overall

    39%
    Cost Per Acquisition
    +29%
    Time on site
    +132%
    Revenue

    Overall

    +31%
    Fanbase
    +
    Lead volume and genration rate growth
    +179%
    ROAS