Facebook Advertising by the book

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There’s a science behind great Facebook advertising. Shout understands the strategy, marketing and testing metrics required to deliver the results – and value - you want. For Facebook that really works, give us a shout.

    It’s not what you know, it’s who you know. Facebook marketing delivers extremely specific targeting, (and retargeting) that allows you to reach the people who really matter. And we do it very cost effectively. If you can tell us who you want to talk to, we’ll show you how to integrated Facebook advertising in a way that drives revenue right to your door.

      Facebook marketing and advertising comes in many shapes and forms. Shout can help decipher the jargon across the medium. Terms like Facebook Lead Ads, Facebook Shopping Feed Ads, Facebook Retargeting / Remarketing, Facebook Custom Audiences and Facebook Look-a-Like Audiences will sooon be second nature.

        “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

        Stuart Duff, CEO LaybyLand

        Audience Targeting

        If you’re not using Facebook’s ad targeting to reach your targets then you’re wasting time and money. We help you to talk to very specific audiences based on factors like demographics, sociographics, interests, shopping and behaviour.

          Retargeting

          We are experts at Facebook retargeting. In simple terms – it’s a second chance to close the deal. You can reach back to existing leads who’ve already demonstrated an interest in your brand, and that’s often the critical difference.

            Optimisation

            Successful Facebook advertising campaigns require results-focused testing to find the ideal combination of targeting, ad format, frequency, content, design and budget to reach and engage when it matters most.

              Measurement

              The only way to really know if you’re getting the right return on your investment with Facebook advertising is to track the results of your campaigns over time and look at the results based on specific campaign KPI’s.

                A/B testing

                Testing campaigns against each other on Facebook is simple, practical and a very cost effective way to tune your campaign for better results. Making data driven decisions on empirical evidence hits any marketers sweet spot.