Case Study

Haileybury College

The Business

Haileybury is a leading private co-ed school based in Melbourne. They have four locations in Melbourne and a campus in China. Across all campuses Haileybury has over 4000 students, making it Melbourne's largest private school.

SEO Melbourne - Haileybury CollegeSEO Melbourne

The Challenge

The private school market is fiercely competitive given the high lifetime value of a student enrolment. With the opening of a Melbourne CBD and Darwin Campus in 2017, they needed to drive awareness of the new campuses as well as increasing brand awareness with parents researching private school options.

The Solution

Shout dveloped an SEM & SEM strategy optimised for Melbourne-based keywords and also geo-targeting campaigns around locations. Specific campaigns to target enrolment in the city campus were developed to generate awareness and enrolments in the new CBD campus.

    Haileybury College
    Haileybury College

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    middle schools mlebourne
    #4
    schools in berwick
    #8
    Private Schools Melbourne
    #8
    Private primary schools Melbourne

    YoY

    +65%
    Organic sessions
    +37%
    Enquiries