Since the beginning of the internet, one of the biggest early adopters to online marketing are hotels. We know hotel digital marketing and offer all kinds of online marketing and advertising.
At Shout SEO Agency, we understand that search engine optimisation for Hotels is a little bit different than say search engine optimisation for a car dealer or fashion store. Hotels have many different rooms, most of them have third-party booking systems and some have onsite restaurants. The biggest part to consider is the Hotel's blog. Online reviews and how these can be put together to benefit local and international hotel SEO.
AdWords for Hotels
AdWords, like SEO, should be treated differently for the hotel industry. Here you can be segmenting your account in to different campaigns. Campaigns for Rooms (with ad Groups for different room types or ‘luxury levels’), Things Near By, Restaurant Dining and Spa Packages to name a few. This of course all depends on the type of hotel you are wanting AdWords for and what facilities your hotel has.
Content Marketing For Hotels
Remember that line above about the blog? A lot of hotels don’t do their blog justice and this is where content marketing can play a part. Firstly, at Shout Agency, we can direct you on blog topics that are both informative and designed to be shareable on social media and your own eDM’s so that you can share the latest information with your current following and gain some more in the process.
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”
Online Advertising for Hotels
Online Advertising is not just limited to AdWords now. Social Media platforms like Facebook, Instagram, Twitter and LinkedIn all have a pay per click model where you can target an audience most likely to book a room or visit the hotel.
SEM for Hotels
Search engine marketing or SEM for hotels generally refers to paid advertising and usually through Google AdWords or Bing. Whatever the platform, we have the SEM Specialists here at Shout who can deliver on the outcomes you want for your hotel through SEM.
Social Media for Hotels
Social Media advertising is here to stay and keeps getting stronger. If you are a hotel owner or marketing manager you cannot leave social media to an intern or some other staff member. At Shout, we are the social media experts to get your Hotel to the top of the feeds and keep it there through professional social media advertising for hotels, bnb’s and more.
For all your Hotel Digital Marketing needs, there is no one better to turn to than Shout Agency.
Call us today on (03) 9866 8648