How SEO Works

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A combination of science and art - SEO works in mysterious yet logical ways

Search engine optimisation or SEO is a process used to obtain more traffic from search engines like Google. SEO has to be the foundation of every digital marketing strategy. If your website does not attract visitors, it will not help your business in any way. That said, SEO cannot be the only weapon in your arsenal. You need a diversified marketing strategy to protect your business from unexpected search algorithm updates.

Many webmasters still don't understand how SEO works. SEO has changed over the years and ranking strategies that used to work in the past no longer produce the same results. Some of them can even get your site penalised. Shout Digital Marketing Agency offers high quality SEO services all over Australia. We do not take any shortcuts or promise first page positions overnight. We don't do anything that might affect your rankings in the long term. Google's recent algorithm updates like Panda, Penguin, and Pigeon have shown that only quality sites can survive in the long term, so we focus on improving the quality of your site.

How Does SEO Work?

SEO is all about improving the quality of your site. You have to convince Google that your website deserves high rankings and traffic. Google rankings are all about user experience. If your site provides an incredible user experience, your website will enjoy high rankings. There is no shortcut way to achieve this. Earlier, some businesses used to buy traffic, but it’s considered a bad strategy now. When you hire us, you can rest assured that we provide the best user experience and use only white hat strategies. We analyse your website and make sure that your visitors like the look-and-feel and the content of your website.

SEO is based on a simple concept. Google wants to show the most relevant pages on their (Search Engine Results Pages)SERPs. So if you want to obtain the number one rank for your website, you should ask yourself if it is the best site in your niche. If it isn't, we’ll help your site become the best.

We only work with clients who believe in offering the very best experience to their users. If you are truly interested in making your website the best in your niche, we can help. With our integrated approach to digital marketing, we can deliver exceptional results.

We focus on increasing your conversion rates. There is no point in getting a lot of visitors if they don't increase your revenue. SEO is meant for increasing the profitability of your website. If you have no intention to monetise your website, you don't have to spend money on SEO.

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    What Makes us Different Than Other SEO Companies

    At Shout, we have a unique approach to SEO – we use a combination of best practices and good copy.

    We understand that optimising your website to rank for specific keywords is a complicated task. This has become especially difficult in recent times. If you depend on links and keywords, you won't be able to move up the ladder. While optimising your pages for search engines, we pay special attention to user intent and the contexts in which keywords are used. We are a dynamic SEO agency offering proven solutions.

    How does SEO work? This is a question that every webmaster asks. Search Engine Optimisation is simple and complicated at the same time. We improve the quality of your content and make it useful for your visitors. If they stick around, Google will get the impression that you have useful content. We try to reduce your bounce rates. We also improve your link popularity by getting other sites to link to yours. Building links is the toughest part of SEO. If you don't have good content on your site, getting others to link to it is nearly impossible. This is why we focus on adding quality content to your site. If your content is good, it is only a matter of time before visitors arrive.

    SEO has its own set of complexities. To start with, you have to identify the right keywords. For this, you should know what people would type into the search engines when they look for your product or service. After identifying your keywords, you should find ways to utilise them.

    At Shout, we bridge the gap between businesses and consumers. We have expert copywriters, developers, and designers who can create great websites for people as well as search engines. We are a bunch of people who are passionate about our work and want to see excellent results.