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The world of SEO can be a bit confusing to outsiders. Whether you understand it or not, you need a solid SEO strategy to improve your search rankings. Higher rankings will attract more visitors to your site and increase your profitability. Every website can benefit from search engine optimisation. Top rankings in highly competitive niches will have a huge impact on your bottom line.
When it comes to SEO, choosing the right digital SEO agency is extremely important. If you look online, you’ll find several SEO companies out there. So how to choose the best SEO company? What are the things you need to consider?
Here is a Short Guide
- Are they able to rank websites?
The success of any SEO company depends upon their ability to obtain high rankings for their clients. If they can't move a site to the top of Google's SERP, it is over. Most SEO companies will readily talk about their success stories. What about failures? What about their own website? Does it rank well in search results? If so, it is a clear indication that they are good at ranking sites.
- Can they rank websites in the long term?
Getting top rankings is one thing, maintaining those rankings is a whole different issue. At Shout, we focus on delivering long term results to our clients. We don't promise top rankings overnight and we don't believe in getting results that won't last.
Clients often ask us how long it takes to see results. We can't offer an absolute answer to this question because it depends on several factors. However, you will see a difference in three months and within a six-month timespan, you will see definitive results.
- Can they target the right keywords?
Getting your site rank for your brand name or low competition keywords is easy. Getting it rank for competitive keywords is the toughest part. A good SEO company can identify the most profitable keywords for your business. They will also be able to obtain high rankings for those keywords.
- Can they deliver results that align with your business goals?
Why do you want to optimise your site for search engines? What are you trying to accomplish by obtaining high rankings? Are you trying to generate more sales and revenue? High rankings have no value if your visitors do not perform the desired actions while they are on your site. Besides improving your search rankings, your SEO company should be able to help you achieve your goals.
- Make sure that their SEO practices are ethical
If you choose the wrong SEO agency, your website might get banned from Google. That is the last thing you want to happen to your website. Have you heard of Pigeon, the update that targets sites using spammy techniques for ranking? Unscrupulous SEO companies may even obtain links from adult sites to increase your rankings. This strategy used to work, but now it produces the exact opposite result.
Google uses a complex algorithm to rank sites. They refresh their algorithm constantly to penalise sites that manipulate their algorithm. If you hire an SEO company that engages in spammy practices, Google will penalize you and your rankings can drop considerably. Recovering from a penalty is not easy. Without the right guidance, it might take months or even years to recover your rankings. Also, if you don’t follow the right techniques, there is no guarantee that your will fully recover your old rankings.
Before selecting an SEO company, you need to ensure that their ranking strategies are ethical. Stay away from agencies that offer top rankings in a matter of days or weeks. This is not possible without employing unethical practices.
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”
This guide will help you decide how to choose the best SEO company. It is important that you do your homework before selecting a firm. If you choose the wrong company, you might end up paying a heavy Google penalty. Make sure that you don’t hire agencies offering the cheapest packages. Quality SEO delivers sustainable results, but it takes a great deal of time, expertise, efforts, and resources. Keep in mind that when it comes to SEO, there are no shortcuts.
Before hiring a company, take some time to learn more about Google's guidelines for webmasters. Avoid companies that offer ranking guarantees as they violate Google's guidelines. Make sure that the agency has a proven track record and their processes are transparent.
At Shout Agency, we are the market leaders in search engine optimisation. Our practices are ethical and comply with Google’s guidelines, and our experts are dedicated individuals who want to see quality results. Contact us to learn more about our services.