Case Study

Independence Australia

The Business

Independence Australia is a social enterprise that provides choices for people living with a disability or other personal needs, supporting them to regain and retain their independence.

SEO Melbourne - Independence AustraliaSEO Melbourne

The Challenge

Their ecommerce store is a large revenue driver and they wanted to expand the market share of the store to drive further revenue growth.

The Solution

Shout developed an enterprise SEO/SEM strategy to significantly boost organic and paid search traffic, and to increase the frequency of purchase through smart remarketing. Many of the items sold on the site are repurchased based on need. A retargeting strategy to prompt repurchase at predicted usage dates increased repeat orders.

    Independence Australia
    Independence Australia

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    incontinence aids
    #1
    bed pads
    #4
    medical supplies

    YoY

    +127%
    Organic sessions
    +204%
    Transactions
    +372%
    Revenue via Organic
    +226%
    Total Revenue

    Within 12 Months

    +917%
    ROAS
    51%
    Cost Per Conversion
    +37%
    Average Order value
    37%
    CPC