More Connectivity = More Opportunities

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If you want to use data more effectively, just Shout. We can demonstrate how to harness the data the Internet of Things provides more powerfully and more effectively. If IoT isn’t on your radar, it should be.

    Internet connectivity is increasing exponentially as we connect through more and more devices and platforms – this is The Internet of Things. There are massive data collection opportunities providing access to more detailed customer buying habits across devices, deeper customer insights on the path to purchase, smarter interactions and real time POS notifications with targeted advertising.

      According to BI Intelligence, the number of devices in the Internet of Things (IoT) will have doubled between 2014 and 2019. They range from consumer devices such as smart home solutions or pet trackers to sensor-equipped connected livestock and crops, industrial assets such as machines, robots, oil and gas facilities - the proliferation of devices is phenomenal. Find out how IoT technologies are creating new habits and behaviours and what this means for digital marketers.

        “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

        Stuart Duff, CEO LaybyLand

        IoT Basics

        Let Shout help you understand the Internet of Things from a broad-based product perspective. Then we’ll dive deeper into the IoT revolution and what this new connectivity might do to marketing.

          IoT Opportunities

          Shout can show you how this vast new data collection source can be harnessed from a marketing perspective. More data, more information, more connectivity, more targeted, more relevant messaging.

            Integration

            The rise in connected devices, means data sources and more communication opportunities. This in turn increases the need for smoother integration in your marketing mix.

              Marketing Activity

              With vastly increased connectivity there are more channels to market through. And more data we have, the more informed our decisions are. It’s all information we can put to better effect.