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Lawrence & Hanson – L&H Group

L&H Group is Australia’s leading and largest electrical wholesaler to the contractor and industrail electrical markets with 180 locations Australia wide.

The Challenge

With an exceptionally strong brand in their market place, ecommerce currently makes up a very small percentage of the overall revenue for the L&H Group. L&H saw the need to dramatically ramp up the volume of ecommerce sales in there space and they needed a multi channel digital marketing strategy that would deliver traffic and conversions through various ecommerce sites under the L&H group.

Shout was engaged to work across the esidirect & Useasparky brands.

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The Solution

Working with multiple sub brands across the group Shout tailored an SEO & SEM strategy that would deliver on objectives.

The Results

Search Engine Optimisation

L&H Group achieved the following 1st page rankings

#1

“Disposable face masks”

#3

“Disposable gloves”

#2

“Commercial fans”

#3

“Industrial Cooling fans”

#3

“Bolle Safety Glasses”

#4

“Factory Fans”

The work

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