Laybyland was established in 2013 as Australia's online destination for lay-by purchases and plans online. Shoppers can lay-by products, and pay these products off over a selected period of time, all interest free.
Laybyland has experienced strong SEO, SEM and email growth. A digital audit revealed that social was under-performing.
Recognising the increased buyer activity surrounding new product releases for high interest items like GoPro, Samsung Galaxy and Apple iPhones, Shout developed a social media marketing strategy to boost sales by targeting and leveraging these releases.
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”