Case Study

Laybyland

The Business

Laybyland was established in 2013 as Australia's online destination for lay-by purchases and plans online. Shoppers can lay-by products, and pay these products off over a selected period of time, all interest free. 

SEO Melbourne - LaybylandSEO Melbourne

The Challenge

Laybyland has experienced strong SEO, SEM and email growth. A digital audit revealed that social was under-performing. 

The Solution

Recognising the increased buyer activity surrounding new product releases for high interest items like GoPro, Samsung Galaxy and Apple iPhones, Shout developed a social media marketing strategy to boost sales by targeting and leveraging these releases.

    Laybyland
    Laybyland

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #2
    Layby
    #1
    layby iphone 8
    #1
    layby tvs
    #1
    layby games

    YoY

    +243%
    Organic sessions
    +203%
    Overall sessions
    +398%
    Organic Revenue
    +102%
    eCom Rate

    Adwords

    +3,900%
    ROAS
    53%
    CPC
    +195%
    eCom Conversion Rates

    Social Performance Within 6 Months

    +1,531%
    ROAS
    +108%
    sessions
    +49%
    revenue generation
    +29%
    average order value