Drive better results with data-driven media
1) Leverage customer insights
Shout starts with the business need. We then look at current customer personas, or create new personas based on insights pulled from behavioural data, Nielsen, Google, Roy Morgan data to conduct and analytics and Google 360 for live data results.
2) Develop the media strategy
The best content, the best digital marketing material, the best social ads are only as good as the media strategy behind them. Shout media planners work to make sure your campaigns work.
3) Implement and review
Once the media plan has been approved and implemented, Shout works to make sure your campaign keeps working. Using campaign analytics, we tweak and review to make sure your media mix remains relevant.
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”
Market research tools
We use a mix of qualitative and quatititive research, data from Nielsen, Google and Roy Morgan to conduct and analyse and Google 360 for live data results,digital reporting tools and competitor analysis reviews.
More targetted inbound marketing
By basing our media strategy on provable trends in customer behaviour, we are able to better pinpoint the people most likely to buy. And create more personal messaging for them. To increas their likelihood to buy.
Increased effectiveness over time
Great media strategy doesn't just work once. It forms a solid foundation for future activity and scalable growth. By testing and retesting successful camapigns, Shout digital media increases campaign effectiveness over time.