Digital Marketing Melbourne

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Shout Agency is a nation-wide digital marketing agency and Melbourne SEO Agency. Please call our head office in Melbourne to speak to an SEO specialist.

Delivering Results through Search Engine Optimisation Services in Melbourne

In today’s digital world, SEO simply CANNOT be an afterthought for Melbourne base companies. Recent surveys have shown that search engines are responsible for over 85% of purchasing decisions. With more users looking for your company every day, you cannot afford to appear low on search result pages.

Users who type in queries in search engines like Google, Yahoo and Bing often don’t look past the first page of results. If you’re not there, you can be sure that your competitors are.

Building a strong presence on search result pages through Professional Melbourne SEO Services is a powerful option for your business. A good SEO strategy involves aiming for organic search engine optimisation, even though it can prove to be a challenge. It isn’t always easy to find the right keyword data and traffic for your company, but our SEO agency in Melbourne will be able to guide you.

SEO in Melbourne has now become a necessity rather than an extra feature of your digital marketing strategy. Research has shown that in many cases, search engine optimisation is more effective than a traditional media advertisement campaign. Your customers spend a lot of time on the internet and their mobile devices, and your presence in these spaces will create a better visibility share for your brand.

The benefits of Melbourne SEO

SEO Melbourne is also one of the most cost-effective ways to bring your brand to the forefront of customer attention. For smaller businesses, the cost of TV or radio advertising can be prohibitive. SEO also offers you a deeper insight into your customer’s behaviour and preferences. You’ll learn how they browse, what they look for, where they live, and what devices or technology they are comfortable with – all valuable information when it comes to selling your products or services to them.

Perhaps the best advantage is that you are not intruding into your customer’s personal space or family time. You’re not making cold calls at awkward times. As an inbound marketing strategy, SEO is doubly effective because it finds people who are already looking for your services, and brings them to your Melbourne business. With the right SEO, you can be sure that the people who visit your website are indeed the people who are looking for your services or products. In other words, most of your visitors would be potential clients.

What to look for in SEO services in Melbourne

Depending on your choice of search engines and your business requirements, our SEO specialists in Melbourne will create a unique digital marketing strategy. Every search engine has different algorithms and mechanisms that need to be understood before beginning with search engine optimisation. Also, search engines keep changing their strategies every now and then. We will keep a tab on these changes and tweak your strategy for optimum efficiency.

Search engine optimisation efforts doesn’t show results overnight, so it will take a month or two for the first noticeable changes. As the months roll by, you’ll see your website appearing among the top results of Google for Melbourne searches. Our main focus is to keep your company in the top results for selected keywords.

SEO is a field that undergoes new developments every day, and your online marketing services should be adaptable. At Shout Agency, we are a digital marketing agency that delivers specialist SEO services in Melbourne for businesses across different search engines to provide both local and more widespread results.

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    How we offer the best SEO in Melbourne

    What you need to find is a happy balance of digital marketing efforts that harmonise with your SEO efforts, and a price tag that you are comfortable with. Keep in mind that you are not just providing a customer with excellent service, you are also showing a new customer why they need you or why they should choose you.

    Think of SEO as an investment in your business, and one with high ROI at that. Just like you spend on the design and printing of your business cards because they are the face of your brand, you need to entice and win over new customers in the online world with Melbourne SEO strategies.

    How can we help you?

    Shout Agency is a premium SEO Melbourne based company. We work with multiple clients to provide specialist services that deliver a range of SEO strategies and results for your business.

    Phase 1 – SEO Strategy & Research Melbourne

    We usually start with a research and debriefing stage. This is when we work on understanding your company and what you need. SEO in Melbourne is best done with complete knowledge of how your brand works.

    During this stage, we will look at:

    • Target pages to be optimised
    • Target keywords that are based on your offerings

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    We also do an analysis of the keyword activity of your competition. After this, we will submit a thorough report including keyword recommendations.

    Phase 2 – SEO On Page Optimisation Melbourne

    In the second stage of implementation of our Melbourne SEO services, we execute the plans developed in Phase 1. We always get your approval for any changes we make to the site.

    Here are the areas we typically make changes to:

    • Title tags
    • Page Description Tags (Meta content description)
    • Page Content Tags (Meta content keywords)
    • Page Body Text
    • Image alt tags (where applicable)
    • Anchor text cross linking
    • File/image naming (where applicable)
    • Sitemap optimisation

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    Within a 4-week period after we make implementations, we will send a ranking and progress reports to you.

    Phase 3 & 4 – SEO Off Page Optimisation Melbourne

    SHOUT believes that off page optimisation is the most critical for achieving the top search results. As one of the top SEO agencies in Melbourne, we custom-design a link building and content strategy for your company to ensure the best visibility within the industry.

    Here’s how:

    • Building contextual and relevant links towards your website
    • Constructing content pages themed around your keywords on highly contextual websites within your industry
    • Building domain authority towards your website through news content, informative article pieces, and press releases

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    Phase 5 – On Going SEO Melbourne based Consultation, Maintenance & Reporting Melbourne

    After we finish the initial phases, our ongoing SEO efforts will include the following:

    • Monthly reporting on conversion analysis, traffic trends, website ranking position, and competitor activity
    • Refinement of pages based on Google algorithm changes
    • Further link building for competitive keywords
    • Optimisation of new pages
    • Strategy recommendations

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    Your digital marketing strategy involves social media marketing, branding campaigns, and lead generation initiatives, and could cost a pretty penny. But it isn’t complete without a robust SEO strategy that increases online sales, encourages queries, and builds your brand. Yes, the right SEO consultants in Melbourne can really do all this!