Case Study

Moula

The Business

Founded by a director of Credit Swisse, Moula is a leading provider of instant cash flow loans to small businesses using an algorithm that views and analyses bank statements and Xero files.

SEO Melbourne - MoulaSEO Melbourne

The Challenge

The lending market is a highly competitive game, populated mostly by large banks. Moula does have a unique USP , thanks, in part, to their unique algorithm.

The Solution

Shout developed an SEO, SEM and paid social strategy to lift number of online loan applications, by tailoring all campaign & SEO targeting to ‘online’ specific phrases that pre-qualified traffic and users before they reached the Moula website.

    Moula
    Moula

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    quick business loans
    #2
    fast unsecured business loans
    #3
    small business lenders
    #3
    business lenders
    #5
    small business loans
    #7
    business loans

    Since starting with Shout

    +96%
    Organic Traffic
    +79%
    Overall Traffic
    +124%
    Leads

    Since starting with Shout

    34%
    Cost per lead
    +59%
    Lead generation rates
    lead quality
    drop off rates