Case Study


The Business

Founded by a director of Credit Swisse, Moula is a leading provider of instant cash flow loans to small businesses using an algorithm that views and analyses bank statements and Xero files.

SEO Melbourne - MoulaSEO Melbourne

The Challenge

The lending market is a highly competitive game, populated mostly by large banks. Moula does have a unique USP , thanks, in part, to their unique algorithm.

The Solution

Shout developed an SEO, SEM and paid social strategy to lift number of online loan applications, by tailoring all campaign & SEO targeting to ‘online’ specific phrases that pre-qualified traffic and users before they reached the Moula website.


    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand


    quick business loans
    fast unsecured business loans
    small business lenders
    business lenders
    small business loans
    business loans

    Since starting with Shout

    Organic Traffic
    Overall Traffic

    Since starting with Shout

    Cost per lead
    Lead generation rates
    lead quality
    drop off rates