Proplaster was established in 1993 and has a strong foothold in the plaster in industry in QLD. Proplaster stock a large range of plastering products to service contractors and plastering businesses.

The Challenge

Proplaster has been built ground up through retail and B2B sales. As younger businesses owners are establishing businesses, the industry is now wanting to order online. Recognising this shift in the industry Proplaster needed a digital marketing strategy that would drive sales, conversions and retention of customers.


The Solution

Being new to the space, and traffic being purely branded traffic, Shout created a digital marketing strategy to grow traffic and online sales. This consists of a mix of SEO, Google Adwords, dynamic retargeteting and Google Shopping.

The Results

Search Engine Optimisation

Proplaster achieved the following 1st page rankings


“Plaster Tools”


“Plastering supplies”


“Plastering tools”


“Plastering equipment”


“Plastering tools Brisbane”



The work


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