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We help drive traffic to your retail site
Retail SEO is all about making your ecommerce website visible in search results. These days, people use multiple channels such as Google Search, Google AdWords, Social Media Marketing, and devices to access web content. Some retailers sell online, while others use their website and other online pages to attract customers to their brick and mortar stores. In either case, it is important that your website is found in search results for your keywords.
Shout offers reliable retail SEO services to brands that want to increase the traffic to their websites and generate more sales and revenue. We are known for consistently delivering great ROI because we are obsessed with results. We will optimise your site for local search. We will also promote your site through social media, direct mail campaigns, PPC ads, and email newsletters.
We believe that connected digital marketing efforts are the best. We integrate retail search engine optimisation with a range of other digital marketing techniques to ensure that your customers will find your products online, wherever they may be. We place emphasis on the collection and analysis of data; and to maximise the potential of your campaign, we inject social media, content creation, and PR into it.
We understand how important it is to engage in meaningful conversations with your customers. Before building content, we try to understand what your prospects are interested in. This helps us create great content that will engage your visitors and attract links.
To promote your business online, you need to understand what your customers are searching on the web. We use a variety of techniques including keyword research to understand exactly what terms people use to find your website. We’re a digital marketing agency that increases SEO eCommerce sales.
Our retail SEO experts conduct keyword research and analysis to find out all possible queries people might use to find your website. Then we create content that answers their queries and solves their problems. We create a content strategy before building your off page authority.
Our retail marketing strategy takes a customised two-phased approach to retail SEO.
The first thing that we do is to review your site. If it has an eCommerce element, we will decide which pages have to be optimised first. Then we do keyword research to discover the most profitable keywords for your business.
We suggest these keywords for your consideration and then choose the most profitable keywords that will bring maximum traffic to your website. These keywords are then added to your page content and meta tags. We always ensure that the keyword placement looks natural.
The second phase of your SEO program is the ongoing link building. We only employ white hat strategies to build links. Acquiring too many links all of a sudden can be risky and hence our link building campaigns are executed over a period of 12 months to build search engine trust. Our link building campaign starts with a link audit. We will analyse all links that are currently pointing to your website. We will also conduct a backlink analysis of your competitors. This will help us uncover link building opportunities. When it comes to retail SEO, optimising your site for local search is very important. A lot of people search for local companies on their mobile devices. If your website is optimised for local search, it will get more traffic from mobile devices. We also employ additional tactics like blog commenting, press release distribution, article marketing, video marketing, directory submission, and social networking. Every month, we review the campaign and make necessary changes.
When it comes to SEO, choosing a company that you can trust is extremely important. Some SEO services do not employ best practice strategies to increase a site’s ranking in search results. At Shout, we only employ retail SEO strategies that are approved by Google.
Optimise For People – We optimise your site for people, not bots. Search engines love websites that are optimised for real people.
Ethical – Our practices are ethical. We don’t do anything to trick search engines.
Transparent – Our strategies are 100 percent transparent. We do not hide anything from our clients.
Best Value – We understand how SEO eCommerce platforms work. This enables us to enhance the SEO elements that are already in place.
Bevilles is one of Australia’s largest Jewellery companies with 19 retail stores Australia wide. We have been the selected SEO Agency and digital marketing partner for Bevilles for four years, driving significant year on year growth.