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Sass & Bide are synonymous with high end fashion in Australia. They are a fashion label that is dedicated to the strong, the obscure, and the beautiful.
Sass & Bide have built an amazing brand and following offline, and they also have a loyal customer base online. As a brand, they were looking to increase customer acquisition online, reach new customers and increase the brands presence offline.
While Sass is strong across other digital assets, search and performance were unchartered territories, so a strategy needed to be developed that matched the brands essence.
Being a high end brand, a keyword strategy needed to be developed that would attract the right type of visitor to the site.
Working along the internal team we developed a keyword strategy with the goal of having a high presence in designer based keywords from an SEO strategy. This would align the positioning of the brand, with high search placements.
Sass & Bide achieved the following 1st page rankings
“Designer Clothing Online”
“Designer Dresses Online”
Within 12 months, Sass & Bide has also seen 67% increase in organic search traffic leading to a 44% in web traffic, as well as an average cost per sale decrease of 49% across their website.
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