Seaspray Pools

Seaspray Pools are an award winning premium Pool construction company based in Melbourne.

The Challenge

Put simply the way that people find pool construction companies has changed. Buyers used to look up the Yellow Pages, or call from an advertisement in the local newspaper. Now, buyers are using Google to find prospective companies, call or fill out a form on the company’s site, and make appointments for a consultation.

The shift in consumer behavior led Seaspray to engage Shout to create a digital strategy that would help there brand Shout online.


The Solution

Seapray had a site that was fully flash driven, and Google couldn’t read the content on the site, and was barely crawling the site. Shout worked closely with Seaspray’s developer to review and HTML the code, re-wireframe landing pages with highly converting page architecture, write direct response copy site wide, make landing pages responsive to help boost conversion rates, and finally optimize the code of the site to boost site performance and lower bounce rates across the site.

The Results

Search Engine Optimisation

Seaspray Pools also achieved the following 1st page rankings


“Swimming Pools Melbourne”


“Swimming Pool Construction Melbourne”


“Concrete Swimming Pools”


“Swimming Pool Builder Melbourne”


“Swimming Pool Companies Melbourne”


“Concrete Swimming Pools Melbourne”


“Lap Swimming Pools Melbourne”

The work


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