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In today’s digital world, SEO simply CANNOT be an afterthought. Recent surveys have shown that search engines are responsible for over 85% of purchasing decisions. With more users looking for your company every day, you cannot afford to appear low on search result pages.
Users who type in queries in search engines like Google, Yahoo and Bing often don’t look past the first page of results. If you’re not there, you can be sure that your competitors are.
Building a strong presence on search result pages through SEO Melbourne is a powerful option for your business. A good SEO strategy involves aiming for organic SEO, even though it can prove to be a challenge. It isn’t always easy to find the right keyword data and traffic for your company, but our SEO agency in Melbourne will be able to guide you.
SEO has now become a necessity rather than an extra feature of your digital marketing strategy. Research has shown that in many cases, search engine optimisation is more effective than a TV advertisement campaign. Your customers spend a lot of time on the internet and their mobile devices, and your presence in these spaces will create a better visibility share for your brand.
SEO Melbourne is also one of the most cost-effective ways to bring your brand to the forefront of customer attention. For smaller businesses, the cost of TV or radio advertising can be prohibitive. SEO also offers you a deeper insight into your customer’s behaviour and preferences. You’ll learn how they browse, what they look for, where they live, and what devices or technology they are comfortable with – all valuable information when it comes to selling your products or services to them.
Perhaps the best advantage is that you are not intruding into your customer’s personal space or family time. You’re not making cold calls at awkward times. As an inbound marketing strategy, SEO is doubly effective because it finds people who are already looking for your services, and brings them to you. With the right SEO, you can be sure that the people who visit your website are indeed the people who are looking for your services or products. In other words, most of your visitors would be potential clients.
Depending on your choice of search engines and your business requirements, our SEO agency Melbourne will create a unique marketing strategy. Every search engine has different algorithms and mechanisms that need to be understood before beginning with search engine optimisation. Also, search engines keep changing their strategies every now and then. We will keep a tab on these changes and tweak your strategy for optimum efficiency.
SEO doesn’t show results overnight, so it will take a month for the first noticeable change. As the months roll by, you’ll see your website appearing among the top results of Google. Our main focus is to keep your company in the top results for selected keywords.
SEO is a field that undergoes new developments every day, and your SEO services should be adaptable. At SHOUT, we are a digital marketing agency that performs several SEO services in Melbourne for businesses across different search engines to provide both local and more widespread results.
What you need to find is a happy balance of digital marketing efforts that harmonise with your SEO efforts, and a price tag that you are comfortable with. Keep in mind that you are not just providing a customer with excellent service, you are also showing a new customer why they need you or why they should choose you.
Think of SEO as an investment in your business, and one with high ROI at that. Just like you spend on the design and printing of your business cards because they are the face of your brand, you need to entice and win over new customers in the online world with SEO.
SHOUT is a premier SEO Melbourne agency. We work with multiple clients to provide services that address a range of SEO requirements.
Phase 1 – Strategy & Research
We usually start with a research and debriefing stage. This is when we work on understanding your company and what you need. SEO in Melbourne is best done with complete knowledge of how your brand works.
During this stage, we will look at:
We also do an analysis of the keyword activity of your competition. After this, we will submit a
thorough report including keyword recommendations.
Phase 2 – On Page Optimisation
In the second stage of implementation of our Melbourne SEO services, we execute the plans developed in Phase 1. We always get your approval for any changes we make to the site.
Here are the areas we typically make changes to:
Within a 4-week period after we make implementations, we will send a ranking and progress reports to you.
Phase 3 & 4 – Off Page Optimisation
SHOUT believes that off page optimisation is the most critical for achieving the top search results. As one of the top SEO agencies in Melbourne, we custom-design a link building and content strategy for your company to ensure the best visibility within the industry.
Phase 5 – On Going Consultation, Maintenance & Reporting
After we finish the initial phases, our ongoing SEO efforts will include the following:
Your digital marketing strategy involves social media marketing, branding campaigns, and lead generation initiatives, and could cost a pretty penny. But it isn’t complete without a robust SEO strategy that increases online sales, encourages queries, and builds your brand. Yes, the right SEO consultants in Melbourne can really do all this!