Millions of users are looking for you. Are you available to them? Your company website may be a masterpiece, but if nobody can find it, it’s not adding any value to your business. Think of SEO as a spotlight, shining brightly onto your brand, telling customers where they can find you. As a business owner in Sydney, it is important that you understand the nature of SEO, and how it can benefit you.
A lot of people access the internet via their mobile phones. This means there is a tremendous amount of potential for SEO services in Sydney to maximise the traffic they direct to the client websites. There are some great benefits of adding SEO to your brand marketing strategy.
Search engines keep evolving their algorithms, and SEO strategies need to change accordingly. In some cases, what was considered the right thing to do five years ago could actually harm your SEO Sydney ranking today. Our marketing and SEO agency in Sydney offers new and updated recommendations to get the optimum performance from your website and other platforms.
Beat the competition
Sydney SEO is a cost-effective way of getting ahead of competition. Did you know that 75% of online searchers will not click to the second page of SERPs? You need to be on the first page for your particular keywords. With our SEO efforts, your brand will appear at the top three spots on the first page, which is where most people end their search.
Get better ROI
SEO in Sydney works in incremental leaps. It will increase your sales and brand recognition more and more over time, improving exponentially on its initial ROI. With the relatively lower costs of SEO services in Sydney, you’ll find that you’re spending less on digital marketing for better results.
Win at critical stages
In today’s market, customers are very comfortable doing research online before they make a purchase. With the online trend of user-generated content, your brand is only as good as the best reviews it gets. When a potential customer looks online for a Sydney business that offers the services you do, your brand’s presence at the top of the search results can be a deciding factor for them.
Go where your customers are
Advertising is often viewed as intrusive or invasive, going into an individual’s personal and private space. SEO services Sydney, on the other hand, are intended to be an answer to such problems. With our services, most of your traffic will consist of people who were looking online for your products/services. You have a platform to provide useful information, while guiding these potential customers to your Sydney business.
Take advantage of social media
If your website uses the right SEO marketing methods, it will be easily accessible to users when they search for your company. In the age of social media sharing and recommendations, someone who looks online for you is more likely to share and recommend your Sydney brand.
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”
The right time for SEO Services Sydney
Building a healthy content profile is important for your online identity. When search engine spiders crawl through your site, they need a good amount of content to work with. But this content needs to be built into your website in the right ways to be meaningful. This means that it is important to blend your SEO strategy into your plan from the beginning. When we plan your website, your content management system, and your URL syntax, our SEO marketing agency in Sydney will be able to integrate the right SEO practices into your brand platforms.
Of course, reworking your SEO plans in later is possible, but will take more time and money to make all the changes.
Why SHOUT is the right SEO service in Sydney
SHOUT will work with your brand in a methodical way so that your best interests are served. We are one of the premier SEO marketing agencies in Sydney for this reason. Our approach will ensure that we understand and meet your unique brand requirements.
Phase 1: Strategy and Research
To begin with, we spend time working directly with you to get to know your business, as well as your concerns and challenges so that we can create the right Sydney SEO service for you. We will determine the following:
- Target pages to be optimised
- Target keywords that are based on your offerings
- Analysis of competition and market competitiveness
- Title Tags
- Page Description Tags (Meta content description)
- Page Content Tags (Meta content keywords)
- Page Body Text
- Image alt tags (where applicable)
- Anchor text cross linking
- File/image naming (where applicable)
- Sitemap optimisation
- Building contextual and relevant links towards your website.
- Constructing content pages themed around your keywords on highly contextual websites within your industry.
- Building domain authority towards your website through news content, informative article pieces, and press releases.
- Monthly reporting on conversion analysis, traffic trends, website ranking position, and competitor activity
- Refinement of pages based on Google algorithm changes
- Further link building for competitive keywords
- Optimisation of new pages
- Strategy recommendations
Once we finish this, we will submit a keyword recommendation report to you.
Phase 2: On Page Optimisation
This is the implementation stage for all our recommendations. Of course, we will ensure we get all the relevant approvals for the changes we make. For our SEO Sydney services, we will make changes in the following areas:
Four weeks after implementations are complete, we will submit a ranking and progress report for our on-page optimisation efforts.
Phase 3 and 4: Off Page Optimisation
These stages combine to form a powerful boost to help your brand get top search results. At SHOUT, your premier SEO Sydney agency, we create a tailor-made strategy for link building and content, involving the following:
Phase 5: Ongoing Consultation, Maintenance and Reporting
Once all implementation and execution is done, your SEO agency Sydney should engage in the ongoing phase. This involves the following:
Traditionally, many businesses have regarded SEO as an add-on, second in priority to their digital marketing campaign. However, today it is becoming more and more important to hire a professional SEO service in Sydney to create a robust SEO strategy for you. Think of it as an investment in your business, much like a well-designed signboard or advertisement, only more efficient.