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Build your brand where your customers are.

Community Management

Community Management is the simple art of staying relevant to your customers.

Being seen where they hang out. Having the right message for that channel. Creating conversations. Engaging with them and encouraging them to engage with you. There are all sorts of ways to get them involved. And keep them involved.

Great content - Content that engages them while being relevant to your brand and business goals. 
Forums - Letting them get involved. Letting them see there are other people who like what they like. 
Videos - These can be about your product, about your industry, an interesting perspective of your customer’s world, or simply an engaging – serious, funny, interesting, quirky – piece which has a relevance to the promise you’re making to your market. 
Blogs - Giving customers a point of view they can agree with or disagree with. Giving them bite sized bits of your brand they can use to share with their friends. Sharing what others say about you. Letting your customers know what other people think of you. Making the most of “I’ll have what she’s having” syndrome.

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Be everywhere they want to be.

It’s all part of Shout’s holistic approach to your social presence. It’s not just about monitoring and responding. There is no linear path to purchase. Your customers will pop into and out of channels. Our job is to have a relevant presence where they are. And having a relevant message. Sometimes they want to seriously engage with you. A lot of the time, they’re just happy for a great piece of engaging content.
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Ask for their input.

People love sharing an opinion. Being open to input, positive and negative, helps build strong brand ties to your customers. Tell them why you’re asking – to build a better service, to make a better product, to be able to handle issues better. It lets them know you’re committed to improving. Psychologists call it the Benjamin Franklin Effect. If you want someone to feel positively disposed towards you, ask them to do you a favour.
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Amplify your opportunities.

Shout has an experienced and expert PPC management team. The team is well versed in building campaigns with the correct structure to receive the maximum quality score and ultimately cheaper bids for our clients. We have a diverse AdWords management portfolio. We’ve successfully managed large branding corporate PPC accounts and many high volume & complex ecommerce PPC accounts focusing on driving down the cost per acquisition per unit.

Four steps to success.

Community Management is about keeping your brand present in their lives – without being pushy. Giving your customers a positive view of your business and your brand so, when it comes time to purchase, you’re on the top of their list. We believe there are four simple steps to success.
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Audit

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Align the action

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Get it out there

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Stay hands on

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Content Audit

We look at what content is working for you. What can be improved. And what needs to be shelved. We take engagement as a key measure. Clicks, time spent on a page, who’s commenting, what are they saying, what’s being shared, and who’s sharing it.

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Content Strategy

People love sharing an opinion. Being open to input, positive and negative, helps build strong brand ties to your customers. Tell them why you’re asking – to build a better service, to make a better product, to be able to handle issues better. It lets them know you’re committed to improving. Psychologists call it the Benjamin Franklin Effect. If you want someone to feel positively disposed towards you, ask them to do you a favour.

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Content Creation

The more your content reminds people of your promise, the more likely they are to remember your brand. Shout have content creation specialists who work with our content managers to ensure your content matches your overarching strategy.

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Content Management

We don’t just set and forget. Once we publish the content, we monitor how it’s viewed, how it’s shared, how your community uses it (or not), what they say about you and – once you have a relevant voice in their conversation – answer their questions and help them understand the next steps they need to take.

Case Studies

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Tobin Brothers

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Sass & Bide

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Bevilles

Client Experience

Let’s Talk

Let’s make your brand grow. If you’d like to chat through your current challenges and discuss the opportunities for your company, we’re always happy to hear from you. 03 9866 8648