Another Easter holiday season is upon us. That means we are now faced with a tremendous opportunity. That is because unlike Christmas, which is jam-packed with marketers ready to promote their wares, Easter is relatively calm in regards to promotions.
As any good marketer knows, the best time to get the word out about your wares is when no one else is doing it. This means you have a limited time before other marketers start clamoring for attention during this holiday.
That is why we want to help you optimize your chances of being found with some great digital marketing tips for the holidays.
3 Easter Holiday Marketing Tips
- Easter Content: Let’s start with the basics. You can not promote anything if you do not have quality content to promote it with. Therefore, you should start by coming up with Easter-themed ideas that relate to your business.
This could be anything from articles discussing the history of Easter to a fun video about how your products can be used on Easter. If you are not sure what to create, our content marketing guide is a great place to start. We discuss the best practices for creating content that your audience will enjoy.
If that is not enough, feel free to reach out to the Shout team for a free consultation. We can provide you with the holiday marketing tips you need for your business.
- Tie social media to your content: Creating amazing content helps any business. But unless you promote it, you will not gain much traction. Therefore, it is vital to examine the best approaches to promote your Easter content.
Social media is a great tie-in. By using social media, you can share your content to a targeted audience looking to consume your content. Keep in mind that if you want to increase the number of social shares, you need to do a few things.
First, create great visuals. Every social network now considers text-only posts to be a thing of the past. Because of this, you will see that you get less traction on these posts and less engagement.
Second, ensure your content is relevant. Easter is a great opportunity for numerous companies to promote their products. However, a law firm might not have the same level of success as a retailer. While both can use the holiday marketing tips we discuss here, people do not want to equate lawsuits with Easter.
They do associate clothes, food, and other family-friendly consumer items with the holiday. Therefore, promoting a warm, fuzzy image will work differently for the law firm versus the retail store.
Be sure your marketing fits the audience you work with, or be prepared for a let-down.
Third, have a sense of humor. Another holiday marketing tip is to not just repeat the fact that it is Easter, but to also add to it. One of the best ways to do this is to have a sense of humor.
This can be something simple, from the candy we eat to problems with dyeing the Easter eggs. A friendly attitude will win you a lot more fans and followers than a dry post about the holiday.
Fourth, host a photo contest. Easter is a very visual event. From the eggs to the bunny to the representations of spring, photos abound.
The great thing is that your fans and followers have a lot of photos. Therefore, leverage their contest to boost your own. Have a great giveaway related to your products. That way, you can keep fans happy and interested in your products.
Fifth, have a CTA. Do not just create great content. Do your best to improve your conversions. Otherwise, how will you benefit from the content you share on social media?
- Email Marketing: People look for deals during the holiday season. That is why it is such a great time to increase sales. However, if you want to build up your sales year after year, then you need to develop a list. That way, you can continually add to your opportunities.
Generating an email list starts with driving traffic from quality sources like content marketing and social media. However, it provides opportunities that the other two do not, creating a stable and controlled method of building your business.
Holiday marketing tips are great for your holiday specials, and they can be the foundation for future promotions. This is where your list comes into play.
After Easter is over, you can start nurturing the list with great content and information that keeps your list’s subscribers involved. That way, when the next holiday campaign comes around, you have a larger, more engaged audience.
Easter happens near the beginning of spring. It is also a great time to give your marketing a spring. Therefore, start with the ideas discussed in this article to leverage the Easter holiday to improve your results.
However, the Easter season is coming upon us quickly. Therefore, if you want to act now on Easter do it now. Talk with one of our consultants for a free session to get the most out of the holiday marketing tips in Easter.